STUDIO: EOYS FORMATTING BRANDING

I began by taking the typefaces, colours and shapes and formatting them to fit other elements of the branding. Below are a few variations of the posters layout. I decided to keep the main title at the top as the exhibition info reads down and gets smaller, giving the poster a clear structure. I wanted it to be as legible as possible whilst the type overlapped colours, lending to the theme of 'transitions'

Below is a few examples of how the poster would look in context. Using it's limited but bold colours helps it stand out from the 'noise' which was one of the brief requirements. It is clear and legible from great distance and passer byes due to the use of the large typefaces. Below is an example of how the design could be shown on the flag poles outside of University. Even though the type is turned on its side, it's still incredibly legible due to the colours and unique typefaces used.

A6 postcards have been simply made by cutting the poster in half and flipping the center around. Having these placed around the Uni/city will give a subtle reminder to students and people about the exhibition. This can be made obvious by the colours and type. All the event information is made incredibly clear on the backside of the card.

Very simple and cheap to produce exhibition catalogue, using A3 paper and folding it appropriately, it mimics the shape of the poster design keeping it perfectly on brand. Each single folded page carries information about every course show and it’s location.

Finally, I managed to format the design on both the Universities website and on an email footer implied to be used for an invitation to the exhibition. This could be sent to professionals, parents, students and other Universities. The website clearly advertises the exhibition to any visitors to the site. The whole branding is incredibly on brand with the Uni and stays the clear and concise throughout.