STUDIO: TYPEFACE EXPERIMENTS

After creating my grid, I began experimenting digitally with using this grid. I made several interesting shapes within this process which could then further lead towards some sort of letterform which could be used for the labels logo and brand identity.

After this I felt like I was struggling a bit due to being stuck behind my laptop to I thought I start taking it from a more analogue approach. I printed the grid out and started tracing over it with a thick pen to crate more designs more quickly. This would also allow a slightly more natural flow to the work without over complicating anything just yet. 

I would then take this shapes and ideas further back into digital and try to refine them to resemble some type of letterform.