STUDIO: LOGOTYPE DEVELOPMENT

After physically drawing some of the shapes I found within the grid and seeing what latter forms I could create by using the grid as a whole, I scanned them back in and began digitising them. This would help me arrange some of the more abstract shapes into more clear letter forms and also experiment with whole letters to see if there was anything that could come of it. Below are my experiments.

I began experimenting with creating the letter 'R' which would be the first letter I'd be creating for the logotype 'Donkin Records'. I decided that the title 'Donkin' would be in a clearer typeface and 'Records' would be in the handmade lettering having more character and less legibility to the word that isn't as important as the other. 'Donkin' had to be the legible one as it was the main title. Once I had a letterform/shape I was happy with I decided to revert it back to its digital roots. My justification is that due to the music being made 100% digitally the type should slightly resemble that fact but not too obviously. I did this by redrawing over the letterform with blocks to resemble a slightly pixelated aesthetic but not too much because I didn't want to sway too far away from the original shape. I then repeated the process with the other letterforms. 

After this I decided the type should be italic as I found that this paired up with the entire grid a bit better and made it italic. The italic effect added a sense of movement and speed to the logotype, similar to the movement of the images created using the music in the first place. I experimented with a few variations of spacing with the type and made some slight adjustments to make sure the design was consistent across each letter. I then found a suitable typeface that was spell 'Donkin' that paired nicely with my type creation. I excited it slightly to have curved edges instead of sharp ones to match the type I had made. 

Once I had done this I experimented with a few variations of applying a border because I felt like it looked slightly incomplete with it. Once I had a few different examples of borders I could use I went for one that surrounded all the letterforms and type, giving it more body and definition.