My first idea was to solely animate type to clearly translate my message. This type could display either song lyrics or simply the message spelt out that I was trying to raise awareness for. Whatever this type animation would end up looking like would be used as the 12" record cover and my selected merchandise, be it a t-shirt or tote bag.
The second idea I had was to create an illustration of the singer Orville Peck, and animate this in such a way that would tell easily tell the story of loneliness and acceptance as the song plays in the background. This would be accompanied with type explaining the concept.
Another idea was to combine the previous ideas illustration and use it as a still image with some isolated type in the center to easily represent loneliness. The clearly illustrated central piece would tie itself and the type together, in total creating a really clear image with a strong message.
My fourth idea was to use some kind of VR interaction as my main campaign and other touchpoint. The idea to this is the 12" record sleeve would translate the message through type but to receive the rest of the design you'd need VR software on your phone which would reveal the rest of the message. First part resembling loneliness and the revealed message showing the acceptance side of it.
My final idea was to arrange the type in such away that visually translated the message whilst spelling out part of the songs lyrics that also resonated with. For instance, the line 'caught in the rye' resonates with the theme of loneliness and being stuck in limbo, deciding weather its ok or not to be in that situation.
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