STUDIO: TURN TO HATE FURTHER RESEARCH

After reviewing the research into the song, I began to pick apart the main themes to think of what cause I'd like to support and raise awareness for within this project. The main themes I picked from this were anxiety, outsider, loneliness, solitude, identity and self acceptance. These were all really good topic that could have a lot of literal visual identities within design work. I decided that I wanted to play with themes of loneliness and acceptance the most as I thought they were two very relevant topics that a lot of audiences could relate too.

I began researching how other artists and designers dealt with these topics as well to perhaps inspire me. I could possible mimic their techniques but with a typographic rendition.

This campaign/exhibition titled 'Hey Neighbour!' was created to encourage Londoners to reach out to their fellow neighbour to feel more comfortable talking to strangers. They did this to battle anxiety and loneliness within citizens of the city to make them feel more like neighbours instead of islands. They also raised money for a homeless charity in the making. They managed to do all this by hiring 22 artists from around the world to create a print that would convince people to be more open and conversational. The outcome to this was an exhibition of kindness and sharing.

Some artists responded to this brief quite literally with simple typographic compositions translating exactly what the print wanted to do and some others less literal and more abstract. A lot of bold and colourful shapes used with very clear connotations of positivity. One of my favourites was a screenshot of a wifi connection box from a laptop, taking an abstract approach to who are neighbours seeing who our neighbours really are as all that remains are wifi codes, cafes and a church.