STUDIO: D&AD EXPERIMENTS

I began by simply initiating one of my ideas which was to simply illustrating my theme of loneliness with my two selected typefaces from Google fonts and the lyric 'caught in the rye'. The typeface I used to translate the word 'rye' I felt illustrated itself perfectly as it seemed to share similar attributes to rye grass itself. Then placing this behind the term 'caught in the' clearly illustrated the type 'rye' behind literally caught behind it. I stretched and skewed the 'rye' type to test its legibility and see how far I could push it to make it as like rye grass as possible. At the bottom I included the song title and artist to complete the record sleeves necessities. I selected a vibrant red due to the original album covers red but I thought this might change later. 

I then experimented with using an image related to the bands aesthetic and combined it with my type composition. I used a stock image of a desert given the fact this was a country band, I felt this was an obvious connotation of the music. I experimented with blurring the image to make the type more relevant within the composition and also different layouts and scales of the image too. After experimenting with the possibility of using imagery I decided that I did not want to use it due to the fact it took away from the well considered type composition originally created.

After deciding to remove the image, I began experimenting with the position of the type. Given the fact the theme was based around loneliness I felt that perhaps the type would benefit from being scaled down and placed in the centre of the document, isolating it in white space. This clearly represents the theme of loneliness. 

When reviewing the type within the isolated white space, it felt like it looked a little bit unfinished due to the white space itself so i decided to experiment with colours that were loosely linked to themes of loneliness and being lost. These were purples and blues which I combined to created a clouded background behind the type.