STUDIO: CIRCUS LEEDS LOGO DEV

After discovering the right typefaces to use conceptually and aesthetically. I put them paired them together in the required stack which was asked for within the brief. I also included the flag pole flag at the top of the 'I' to create a unique and memorable feature to the logo.

After this I reviewed a few colours that could be used for the logo which I had sourced from circus tent colours. I felt like a red was more of a classical look and should be the one to use for my logo.

Finally, I incorporated an animated version of the logo which could be used across some digital marketing techniques and on their social media to bring the brand to life a bit.