STUDIO: CIRCUS LEEDS FINAL DEV

I had a final crit with some of my peers before I created the DECK for the Circus Leeds brief. I just wanted to make sure the logo looked ok from a fresh set of eyes before I sent it away. I was advised to add two hatch lines on either side of the word 'Leeds' on the logo. Hatch lines are commonly used on letterpress posters to round of the typesetting and give it a more complete aesthetic. I applied this to the logo and it made it look way better and a lot more finished. I rounded the edges of these lines off as well to match the top typefaces corners. I also made the type that displayed 'Leeds' slightly bolder and smaller giving it more body to pair better with the top type. I was told it looked a bit to light previously.