Text included in DECK:
'The Circus Leeds logo has been designed to answer the brief perfectly, taking into consideration all of the unique brief requirements.
The top typeface titling ‘Circus’ has used the font Antonio which has been fully designed inspired by letterpress fonts and only being exclusively available digitally. It was also awarded best typeface 2012. The lower typeface stacked underneath this is Gotham, a typeface regularly used with the letterpress industry.
Above the letter ‘I’ is a subtly illustrated tent flag, giving the logotype a slight edge of character and depth.
The faded red colour selected has been inspired solely by classic circus tent stripes, not an obvious connotation of the circus grounds but a gentle nod.
The logo is finally rounded of with a pair of hatch lines on either side, commonly used in letterpress to fill a posters empty space. It gives the logo a more complete finish.
The result of this is a formal yet playful logo design which will give the brand a clearer identity that can be respected by all audiences.
Here is an example of how the logo can be used on social media and also how it can be compressed to just the flag illustration, creating a strong visual identity that is easily recognisable from any digital platform.
Here is a few examples of how the logo can be used in print and on fabric.
Using the specific colour palette selected and carefully applying the logo, the visual identity for Circus Leeds is incredibly clear no matter where its being seen.
The font I have selected to pair with the brand is Gotham Narrow (FREE TO DOWNLOAD), the one used in the lower section of the logo. This is due to its history in letterpress and its versatile behaviour being able to be applied as body text or as a bold title.
Here is a final example of the logo in use within print being paired with a variation of sizes of the Gotham Narrow, the typeface I selected. It pairs with the logo perfectly due to its similar nature of design with each selected font.'
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