STUDIO: END OF YEAR SHOW RESEARCH

I began researching certain branding projects that I'd like to follow in the footsteps of. I began by looking at the new Sundance film festival branding and a few other projects designed by Connor Campbell.

I began by looking at the Sundance film festival branding and how the designer has used an incredibly simple shape and colour palette but translated the brand excellently. Simple bold type is used to communicate the simple piece of communication that is needed and a complementary illustration of a sun is used throughout. It is mainly animated which is another reason I am so drawn to it. Having the entire branding animate gives it a lot of life which makes it more memorable. Stills were taken from this excellent animation composition and used in print.

Another branding project by the same designer followed a similar path was this one. It is fully animated and brings the company to life grabbing attention of the viewer instantly on digital devices. This design is easily transferable to print, websites and social media due to its simplicity. 

A small aspect of this branding project done by Newfor studio for John Cullen (a light and studio hiring company) was these door signs. They are designed to let people know weather or not the room or studio is in use, similar to a hotel. Having that small interactive aspect included within the brand I feel gives it more life once again, not just adding visuals to its name but action.

Finally looking at an actual exhibitions branding, I took note of the Yoko Ono exhibition and how it used bold typography to create a simple brand identity that travelled across all aspects of the branding. Using the simple overlapping type as a logotype helps viewers recognise straight away that this is the Yoko Ono exhibition. I particularly enjoy how the exhibition catalogue uses that same typeface as used in the logo as a header for each page and how it also keeps the type the same size as the logo, keeping brand identity on every page.