The D&AD brief that I have selected is the Google typography brief.
You must find a song, genre or musical movement that
represents a cause and use typography to bring it to life. Typography can
express culture, rhythm, local aesthetic, traditions, places and people in any
language. Utilise these benefits to highlight a cause of the present using the
music of an artist, genre or festival that you feel is empowering. (from any
time period)
Create a typography first-campaign with both
physical and digital elements to inspire your audience to discover more about
the issue and, where relevant, spark a call of action.
For this I will be making a 12" x 12" record sleeve for my chosen song/genre/band. I will also be fully animating this cover as a part of a digital release. I will also be creating one other touchpoint which could be merch, cassette tape, tote bag, event poster etc.
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