COP: PROJECT STATEMENT

I have responded to my written work with a practical piece that reflects several of the points and theories discussed within the essay. The main ones that are exercised within the practical are the discussions highlighting sustainability and target audience. This has been done by creating a new print platform that will exist alongside an online magazine and placing it in a location where their audience would be found. This would uncover new readers for the magazine who may not know about their current online existence. The magazine has also been designed to be just as eco-friendly as their website is, having no negative impact on the planet and also being incredibly cheap to print.

In the essay, I have explored the life and death of Mute magazine and more specifically the design of its first issue. They designed their first issue in retaliation against the digital era whilst including digital elements within the physical design. I used this idea and their grid system within my design and combined it with my chosen magazines online UX to create something that appealed my audience. I also spoke about Der Greif magazine in my written element and how they only revealed certain parts of their content online and expected their audience to purchase the physical magazine to reveal the entire thing. I included this idea within my practical as well, cropping images down to an illegible size and linking QR codes to them to reveal the entire content. This links back to my main question of the cross-platform coexistence.

I managed to incorporate a heavy sustainable element within my editorial, similar to the work of the magazine It’s Freezing in LA, which I have spoken about in my essay. I have also explored how magazines are approaching sustainability within their brands to keep up with the times and applied this to my publication, making it 100% recyclable. This has been done via consideration into paper stock, ink used and binding method. Doing this has allowed my print magazine to exist sustainably alongside its eco-friendly online platform, meaning that when the magazine mass produces its print it can continue to have no negative impact on the earth just like its already existing online platform.