STUDIO: 'SOMETHING MORE' WEEKLY BRIEF

Today the local studio Something More came in and gave us a talk through the kind of work they're involved in. They explained they work as quite playful as they receive multiple incredibly varied clients. A couple of their mantras were that there is no such thing as a boring project and that you should always make work for a purpose and to have a function, not just for the sake of it. Below are a few of their projects that they presented:

Art, meet the future
Art and design festival in York.

Windows of Leeds
Leeds train station installation

Gap
Jeans campaign

Heart research Uk
Rebrand the charity, heart research Uk

We were given a week long brief to complete in groups by the studio. We were all given incredibly mundane words which we had to use to collate a compelling presentation. We had to spark an interest with the presentation by using story telling or humour to transform a mundane word into something quite interesting. Our word is DUST.

• There is skin in dust but not as much as you think
• Dust hovers around the air
• Dust is used to uncover fingerprints
• Most indoor dust come from the outdoors
• Different types of dust, house dust, metallic dust, sawdust, Doritos dust, organic dust, book dust, chemical dust, fireplace dust, skin particle dust

Out idea is to instead of explain what dust is, but to create a dating app based on people who posses a fetish for dust. This app will feature a variation of different types of dust which people can find their dusty partner and engage with them in person however they wish.

Some ideas for the name of the app are feather duster, duster, dusted and dust. 

A different idea we had was to create a load of lies to present to the audience to try and convince them what we were saying is the truth.