COP: E-FLUX IN PRINT MOCKUP

I began creating the printed alternative for e-flux by mimicking the layout and grid system used on Mute magazines first issue. I felt this was most appropriate due to its more contemporary approach at a tabloid format. Mute magazine used this format for a handful of their original issues to create a more attention for the magazine given the fact this format had never been used for this purpose previously. I mimicked this grid system to and extent and my idea was to input my chosen content to use the grid system in a more engaging manner. Mute magazine had followed this grid system very strictly and traditionally giving it a very formal tone of voice. I would explore new ways of using this grid to make it more engaging and interesting to read for the audience using larger text and imagery.

By using the patterns I had sourced previously from the website, I managed to incorporate them within the editorial by using them as my main cover. I made sure that my text was not restricted to the single file columns and that it crossed over on all pages. I also made sure all of my images were bold and noticed. 

After this initial mockup, I developed my editorial more by inserting more stories from the website. After some feedback I was made aware that my more text heavy pages were making the editorial a lot less engaging in comparison to other pages. I began to fix smaller issues like this and I also inserted page numbers to give the editorial a more finalised feel. 

I carefully began crafting each spread to make sure it was as equally eye catching as the previous, having some images cross over pages and having the repeat pattern cross over some images, just like on the website before the image loads in. I also printed the editorial through the blue ink setting on the photocopier to get an idea of how it would look if mass produced on offset printing.